By Patrick Opio
Senior Communications Officer
Lira University Council Chairperson, Assoc. prof. Joel Okullo Odom has hailed the Management of Lira University for its strides in marketing the institution through various media.
“As Council, we are happy with the Management’s efforts in enhancing the visibility of our university. We must regularly announce the presence of our products and services to the public using appropriate and effective media,” Assoc. Prof. Okullo Odom said while officiating at the launch of the University Magazine, The BeaconNet, at Education Faculty Block on 30th September, 2021.
He advised the University Authority to organise Open-Day and Donors/Business Community Forum events every year. “We shall be able to showcase our achievements, planned activities and unfunded priorities,” Okullo Odom said.
Okullo Odom implored University Management to entice business communities and partners to advertise their products and services in the media, a substantial source of local revenue.
The Vice Chancellor, Prof. Jasper Ogwal Okeng noted that there is a dire need for the University to do a robust advertisement for it to be known globally. “We have to allocate substantive resources in advertisements and Public relations. The University must be seen or heard for good things….to attract students and partners from across the world,” Prof. Ogwal Okeng observed.
Prof. Ogwal Okeng added that the Magazine publishing would do much in communicating success stories of the university. He commended the Magazine’s Editorial Team for their efforts in gathering and editing attractive contents published.
The Magazine’s Chief Editor, also Deputy Vice Chancellor, Assoc. Prof. Okaka Opio Dokotum noted that the magazine targets students, teachers, parents and partners. He added that the biannual magazine focuses on publishing academic and non-academic events or activities of the university.
Okaka Opio praised Deans of Faculties and Heads of Departments or Sections for providing updates in their areas of jurisdiction as magazine contents. He observed that the University requires much publicity in order to attract students globally.
Several members of the University Council who spoke, hailed the University Management for coming up with the idea of producing a university magazine.