Communication, Branding & Marketing (Public Relations)
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Mr. Patrick Opio
Senior Communications Officer
The Public Relations Office (Communications Division), headed by the Senior Communications Officer, is responsible for ensuring that the University and its activities, achievements and awards are communicated appropriately to both the internal and external publics.
The Department also focuses on building trust, managing the University’s reputation, and informing stakeholders by delivering clear, concise, and authentic content about Lira University’s Vision, Mission, values, achievements, and impact, using storytelling and key messages that highlight unique value and foster understanding, often through news, updates, and transparent communication.
The Office handles Communication and Marketing activities, which include:
- University Function management/documentation
- Marketing and Branding
- Media liaison
- Online communication services
- Internal communication
- Research and Information Services
Duties and responsibilities...
- This Office is responsible for press coverage of University Corporate events especially those hosted by the Chancellor and Vice Chancellor. The most notable of these is the annual Graduation ceremony, presided over by the Chancellor.
- The Communications Division is also responsible for the publication of University corporate information which includes The Chancellor and Vice-Chancellor’s speeches for Graduation ceremonies and any other public functions, Graduation Livestreaming, Social Media postings, university magazine, among others.
- The Office is also responsible for marketing the University’s Corporate image to both the internal and external publics. Some of these activities include; Promoting the University at events e.g. exhibitions, conferences alongside the use of promotional materials such as brochures, fliers, calendars, plaques and other mementos
- The office is also responsible for brand management including production of banners (pull-up and other), publishing of brochures, posters, leaflets and other promotional materials for information drives, media and Online promotion of upcoming university events and appropriate use of the University logo both online and on branded promotional material
Staff Memebers
Mr. Patrick Opio
Senior Communications Officer
MSc. CS; BSc.; MCSE; MCSA; MCP,CCNA: HCAI; HCIA® -Datacom